It is? Apparently, didn't help Sears.
In CA, Orchard Supply Hardware (OSH) was bought out by Sears and sold Craftsman tools. Unfortunately, they tossed the infinitely superior William and Bonney line of hand tools to carry Craftsman.
I used my FIL's Craftman electric weed-eater. It was "designed to break" (my quotes!), so it did. I replaced it under Craftsman's "lifetime warranty" and it promply broke --again!-- within 1 min. Izzat what you would qualify as "quality"? ;)
Craftman has NEVER had "quality". Broke my 10mm Craftman combo wrench not too long after learning about Snap-On quality. The closest Sears store was 100 mi away. The Snap-On (Bonney?) jes never bothered to break. That's "quality". ;)