Utter bullshit. The commonly quoted figure is in fact 15 minutes for 0C. -5C would be 7.5 minutes, it halves for every 5C. But even that is complete and utter s**te. There have been studies done, and it actually takes 2 HOURS to cool the body enough to kill it at 0C. Have you never tried swimming in winter? Have you never fallen through ice or known someone who has? Have you never seen Russians going for an ice swim? They most certainly don't get out after a minute. I go swimming in 0C water myself, and I don't even start shivering until I've been in for 30 minutes, so to say that a few minutes is deadly is absolutely stupid.