In message snipped-for-privacy@mid.individual.net>, at 09:45:56 on Sun, 4 Jan
2026, alan_m snipped-for-privacy@admac.myzen.co.uk> remarked:
It's almost certainly the number of subscribers they have, rather than households.
For example both my late wife and I had separate accounts (helps to have two lists of movie favourites - like we did by having two iPlayer accounts - and allows buying birthday/Xmas presents with a degree of secrecy).
During lockdown my son stayed with us, and he'd have had his own independent accounts as well.
My new partner and I each have our own Prime, Tesco-delivery and iPlayer accounts. And I haven't actually closed any of my late wife's, because "tell us once" doesn't work for them.