I just visited Amazon to order a couple of items. I have never been and am not interested in Prime, and previously found there was a checkbox (often in an obscure position!) that I could uncheck to remove this option. Not this time.
Today I was met with a couple of identical message boxes (why two of them?) stating that "we are giving you a free 30-day trial of Prime". No boxes to uncheck, but a link in the box to "Try Prime free >". Out of interest I clicked on the box to be given more info, which included a "No Thanks I do not want a 30-day free trial" link. Clicking on that link appears to do absolutely nothing, other than cycle back to the previous box. :-(
The next stage in the process was to "Buy Now" with no further option to remove Prime. I just logged out before progressing, and wiped the cookies.
This seems to be sharp practice to me. Anyone else seen this, or found a way to avoid signing up to Prime?