Watched the program tonight, and was wondering...
They claimed to have spent £1200 on their kitchen, which was of decent size, including appliances (which looked pretty expensive ones), and installation.
I buy 3-4 per year, and have a joiner friend that fits them for me for £400 each. I tend to buy mine from MFI/B&Q/etc middle-range, and with very good quality fitting they usually look pretty good. For similar kitchen to the ones I buy the sheds/MFI charge at least £1000 for fitting.
Even if I exclude the extra units that they had in their beautifully appointed (NOT) utility room, where can one find all this lot for that price?