I can't remember what they called it, but I've been offered an addition to my basic current account several times, and it had a monthly fee. In turn I would of got a load of benefits I wasn't interested in.
I do wish companies (like supermarkets) would stop all this voucher s*it and just lower the price in the first place. I can't be bothered with it. "Do you have a Morrisons More card sir?" "No, I left the bloody thing in the car again." "You can take this receipt to customer service next time and claim the points." "You mean wait in that 10 minute queue to get 25p? No thanks."