In a Maplin email flyer I've just received:
Remote Control Via Mobile Phone Only: £9.99 Save: £10.00 Code: N34BF · Turn equipment on & off from your mobile phone · Compatible with most mobile phones · No phone charges incurred · No need to open or modify your phone or connect with other devices · Applications include turning lights on & off, activate a car alarm, control the heating etc.
Any ideas how it works?
Someone on uk.d-i-y suggested it worked by just ringing the home phone a number of times, and the 'mobile' angle was a crimson fish, but that doesn't entirely square with the "Compatible with /most/ mobile phones" bit.