Just had my first experience with Pliolite masonry paint. My local Leyland distributor had magnolia on special (half price) so I thought I'd give it a whirl. Pretty expensive otherwise. This is a solvent naptha based paint that, not surprisingly, is touch dry in a couple of hours (re-coatable in
16) but reputedly has much greater water resistance than standard masonry paint. Can also be applied at minus 20deg C so handy for exterior winter painting in Siberia. The resin itself is apparently patented by Goodyear and is officially classed as a rubber (some type of styrene/butadene compound). It certainly sticks like wotsit to a blanket and hopefully is flexible enough to withstand a bit of movement. The finish is matt, and the general look is fine. "Won't allow the wall to breathe" I hear you say. Apparently it does, but I'm taking that with a pinch of salt.......