OT; Daft things on vans - again

Mar 09, 2010 37 Replies

This one has to take the biscuit for marketing speak gone mad. On the side of a van I saw today;



"Leading solutions providers of real time location based intelligence".



A prize to the first one who can work out what they actually do :-) No Googling!



Well that definition excludes the police.

Is it drug dealers in a van?

Adam

I had to cheat! I'd seen it somewhere recently and thought what advertising puff at the time. Being reminded was driving me mad!

GPS-based tracking systems?

I didn't cheat.

Excellent, and I bet you get the prize. But disappointing in that it's an accurate deduction of what it says on the tin.

Personally I was going to punt "Estate Agents", because -- in the way of estate agents and marketing droids -- it combines verbose claptrap with highly inaccurate usage of language.

Oh, and thanks Dave for the laugh!

John

install CCTVS at a guess.

Contract hire of lollipo-men and -women?

Owain

They paste up billboard maps with "you are here" written on them?

A van full of yellow pages directories, a GPS and a mobile phone?

Bob

In message , The Medway Handyman writes

OK, now the answer is out there, I thought I would search for the company, and here they are:

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I agree, they delight in making things obscure. Basically, they seem to make GPS tracking devices that interface with IT and control systems for, among other things, public transport.

So, for example, when you see a bus stop with a display showing when the next 2 or 3 buses are expected to arrive, presumably it could be this company's GPS tracking systems that supply the information on where the buses are in real time.

Maps are only "real time" in a _very_ broad sense...

I'd go for tracking systems.

Or total bullshit

Intelligence? I don't think so.

Already seen the answer, but a local newspaper web site might fit the description.

well it's a load of bollocks, so it must be from some political party.  

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