I used Confused.com to find motor insurance a few years ago and usually check each year. This year my current car insurer is offering renewal for about a fiver less than last year - about £400 (Suzuki Vitara SZ5). Pleasantly surprised I though OK I'll go with that.
Then an email arrived from Confused saying the best price they could find was £206!
I started out in insurance in the days when a few insurers were known for being a bit more expensive but had a reputation for paying claims without arguing. Loyalty was also a factor. That all seems to have changed and it now seems that William Hill is as good a place to buy insurance as anywhere.
What do others do? Does it really make a difference or just go for the cheapest (assuming the same cover)?