John wrote several months ago, about "Orchids" magazine's circulation:
This information appears in minute print in each December issue of Orchid. Average total distribution per issue during preceding 12 months (including free copies) of Orchid:
2004 = 24312 2005 = 22574 So in one year the distribution has fallen by 1738 (about 7%) and this is before the increase in price. Cheers Johnanyone gotten their new one yet and willing to post the stats? thanks in advance. :)
--j_a
It's printed in AWFULLY small font size, but I think it says 20863
Ray, where did you *find* that number? I'm looking on pg. 878 where you'd think it would be, but can't find it.
Diana
Never mind, I found it. Pg. 942, for anyone else who wants to look.
Taking this a step further, the figure of 20,863 is the *average* net press run for the past 12 months. The net press run for the *month closest* to the reporting date is 19,072. That would indicate a dramatic reduction over the past year.
Next, look at the copies listed as paid subscriptions or *requested*. Those numbers are 17,531 average vs. 15,899 latest month. The balance of the printing run would then go to individual sales in one form or another, or complimentary copies. I guess I could go look at last year's December issue to compare the numbers, but quite honestly it hurt my eyes to do this much!
Seems to me that raising the dues has had a substantial impact.
Diana
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