Written by Chris Albrecht
Posted Tuesday, March 18, 2008 at 11:42 AM PT
Comcast Cameras to Start Watching You?
If you have some tinfoil handy, now might be a good time to fashion a
hat. At the Digital Living Room conference today, Gerard Kunkel,
Comcast’s senior VP of user experience, told me the cable company is
experimenting with different camera technologies built into devices so
it can know who’s in your living room.
The idea being that if you turn on your cable box, it recognizes you
and pulls up shows already in your profile or makes recommendations.
If parents are watching TV with their children, for example, parental
controls could appear to block certain content from appearing on the
screen. Kunkel also said this type of monitoring is the “holy grail”
because it could help serve up specifically tailored ads. Yikes.