I just got a call from someone, wants to sign me
up with www.yext.com as a referral provider. They
want to send me calls for my business, and only
charge me $17 per customer, for the online
I glanced at thier web site, and can't figure out
the nuts and bolts of how they work. Aparently,
they assign me a "local" phone number. From what I
can gather, people call that number, which is
monitored by them. And aparently rings through to
my number. They bill me for whatever sounds like
work, not for tele marketers, and so on.
Anyone out there use this service? Is it worth the
Yext has an online video presentation demonstrating how their system
It sounds very similar to the pitches businesses get from Angie's
List, ServiceMagic, Yelp, etc. They're trying to get customers to use
them first to find a company. The business model for this type of
middleman service has them earning money either from the customer, the
business, or both. They may charge customers a membership fee, charge
businesses for ads, or sell potential leads to their affiliated
businesses. Paying for leads or advertising with one of these firms
can get pretty expensive.
Apparently Yext requires each business to frequently check its inbox
and report all calls that did not result in business, including wrong
numbers and junk calls. You get charged for each incoming call you
_don't_ report as worthless. So you have to closely monitor this
service or it will cost you far more than you anticipated.
Its just like any other referal service that wants you to pay them for
"referals", and it doesn't matter if the "referal" results in an actual
money call for you or not. I got bit by Service Magic one time.... never
again. Their supposed "pre-qualified" customers turned out to be nothing but
price shoppers and tire kickers.... and every call cost me.
You can *do* what you want, but most legitmate contractors steer clear of
stuff like that as well as insurance companies, landlords, and spec house
I just heard back from the Yext people. The
cheerful, perky lady on the phone sounded just
astounded that I didn't want to sign up. She
"couldn't understand" why. I explained it, and
finally told her it wasn't my job to make her
understand. She closed with "I can't believe you
don't want to grow your busines/CLICK!!!" and the
line went dead. Aparently, they have a very low
tolerance for rejection.
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