I think that the problem is, as is usual in our world, an economy of scale and a scale of ignorance.
What we don't know can hurt us. Someone, somewhere will try to exploit our ignorance.
Allow me to suggest Dan Ariely's "Predictably Irrational: the hidden forces that shape our decisions".
I will get it. I believe this is info I have been searching for. I recall a headline that some Ivy League scientist conducted experiments that showed where a large percentage of people will not change their opinion even when confronted with concrete evidence. I wasn't able to save the reference . Regardless if he is or not, the excerpt I read sounded interesting. Thank you
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