Why not try the chisels, and if you don't like them send them back? Remember to use your American Express if you do this... DAMHIKT
I have used my sets of Craftsman chisels for years now. The oldest set is over 20 years old! I have three sets: One I take to the job in a nylon rolling case that lives in my truck. These are pretty sharp, but are also my "beaters". I hammer, pry, dig and chop with this set. If I hit an embedded nail or hard knot (like oak), I swear a lot when I get a nick, but I don't cry.
My second set is treated better, and it goes to the job to install new door locks, cabinet pieces, and to do fitting of different hardware and lockets since I do a lot of remodeling. I do not abuse these, and they stay pretty sharp for a decent amount of time, and are really easy to put a fine edge on even in the field.
Last set I just got at a Christmas sale, and bought the set of when they had the 50% off sale with an additional 10% off if purchased before 11:00am. The set of 5 cost me something like $13.
No, they are not the same as some of really nice, expensive chisels that I have that stay in the house, in the closet, that I am afraid I might accidentally drop. In fact, I have found that I don't use my expensive chisels much at all, since they are out of sight and out of mind.
Find the chisels you like regardless of where they are made by trying them out, and sending them back if you don't like them. Inexpensive doesn't mean bad. My Sears chisels are great.
And as pointed out, they don't have a lot of advertising, promotion, or laurels to rest on at Grizzly as far as their *chisels* go so that may account for the lesser price.
Remember at Grizzly or any other big discounter/bulk seller/volume retailer, they don't care about the product as much as they do moving it out. To them, the only one that recognizes "Japanese chisels" is of significance is their ad writers. To the rest of the company, no matter their worth to you, they are just products moving through the system.
Robert