To follow up my own post, this 10 inch depth limitation sounded terrible, but it's not at all. On another part of their webpage, they said that the heavy stuff could only be 10 inches thick and you could put all the other stuff on top of that.
It might be up to 50 dollars more than alternatives, for people who have alternatives, but it seems easy and convenient, doesn't require finding and hiring someone, won't scrape up the driveway like a steel dumpster, isn't pretty but also not ugly like a steel dumpster.
If you have several loads, worth looking for guy with a pickup.