Seeing this at the Pick 'N Save I purchased a copy. I took
it home and read it cover to cover.
No really. It does.
But at least they feature two women on this month's cover.
Magazines like that usually do.
But then again, maybe a woman somewhere will start out scroll sawing a
bunny fence, like it, and end up with something featured in FWW or a
I've known men who jumped into the pool because of some el' lamo
Family Handyman article.
Yeah, but FH didn't start out lame.
I picked up a copy of Woodworking for Women and put it back in about 2 minutes.
A quick glance showed that it was writing down to its audience while pretending
to write up to it.
Hate to see it, because there's no need for that, though a good woodworking mag
for women should do well enough to stay around. I'm just not sure how they can
position it so the woodworking instruction, tool tests and projects will be
much, or any, different than those in non-gender isolated magazines.
Have it all written by women? Maybe, but pick women like Barb Siddiqi and Carol
Reed to start, I think. People who have been woodworkers for a good length of
time and know what is going on in the shop beyond the scroll saw.
"An unfulfilled vocation drains the color from a man's entire existence."
Honore de Balzac
My, what a poor attitude. Bring a glass or water??? This is the 21st
century and you should recognize that any woman is capable or more than
that. She should be making iced tea. And serving the lemon slice on the
Can someone please explain to me what exactly it is that women do
different than men when it comes to woodworking. I mean, we have,
specifically for women only, wwg magazines, lectures, and workshops
(and, etc. , I'm sure).
What's the deal?
Maybe once you he-men 'splain this to me, I can "correct" my style
accordingly cause I sure didn't realize ww'g is one of those gender
specific kinda things.
I'm too old and creaky to be a he-man anymore, but...my take: I think women in
woodworking is seen now as a larger market segment than ever before, thus the
attempt to cater to it with special publications, web sites, on-line
newsletters, etc. When I worked for a retail mail order company, I tried to
implement some extra interest by including women woodworkers in a series of
interviews, but the interviews went over like a wet...oops. With my bosses,
that is. I ran a couple of interviews with men, interviewed Carol Reed and
wrote the article, interviewed one other woman and was ready to go with that,
when I was told that an article I'd done on Lonnie Bird didn't meet my boss's
standards. She had two big complaints: She had never heard of Lonnie Bird
(Internet marketing director of one of the bigger mail order woodworking tool
and supplies companies so you'd think she would occasionally listen during a
product meeting...if at no other time); I spent too much time with Mr. Bird and
his new school and not enough with the company, though I mentioned the 3 books
he'd written that the company carried (at least 2 mentions per book, IIRC).
Otherwise, there just doesn't seem to be much difference. The fact that a woman
is interested in woodworking is still something of a curiosity to some people,
so they see a market differentiation where there really is none.
In other words, a new source of bucks, or, as I was taught to call it by an
MBA: a cash cow that just joined the herd.
"In our civilization, and under our republican form of government, intelligence
is so highly honored that it is rewarded by exemption from the cares of
office." Ambrose Bierce
email@example.com (Charlie Self) wrote in message
Of course it's a new market. All the high-target males who were gonna
buy a $1,600 Unisaw have already done so. The average American
woodworker is white, male and over 65 (according to American
Demographics magazine). That means companies had better find a larger
target soon - their buyer pool is literally dying off. Boomer women,
on the other hand, are approaching their most financially powerful
years and just getting into woodworking in a serious way.
It took money lust to overcome prejudice. Unfortunately, they produced
a real piece o' turkey with this magazine. I found it grossly
insulting, not even as good as the usual crafts junk that's shoved at
women, who are universally assumed to be working on cute little
projects in tiny dribs between jags of baby tending, doing laundry and
The surprise is that they even got the title past the committee that
thought up this dreadful rag. Exploitative in the extreme.
Yahbut, they average wooddorker has always been white, male
and 65(ish) and they've been dying for years.
What the industry needs is to find a new and improved Norm.
The old one just isn't cutting it/taking anyone to the next
Ditto David Marks. I got him for a while here in Minneapolis on HGTV.
Then they quit. I keep pestering them with the suggestion they add the
DIY network but it's spitting into the wind. Maybe if every woodworker
in Minneapolis started writing them they'd come around. Or, maybe we
could hassle HGTV to begin to carry him again.
patriarch < wrote:
I'm thinkin' we gotta get Norm away from Delta.
How 'bout SCMI, Biesse, etc. start sponsoring the boy.
That gaudy Timesaver might have been the start of a slippery slope to
lead Normie into a whole new set of demographics.
Mebbe Nahmie will come out at the next IWF.
(expiring minds want to know.)
(watson - who is booking his room in Atlanta - at this very moment.)
Thomas J.Watson - Cabinetmaker (ret.)
tjwatson1ATcomcastDOTnet (real email)
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