I've just seen an advert on BBC-1 for the government's digital switchover
help scheme. This is intended to help those over 75 make the switch from
analogue to digital TV. The advert showed a garulous old fool who seemed to
lack social awareness and common sense. The young relative and the young
engineer exchanged meaningful glances, as if to say, "She can't help being
daft; she's old." How incredibly patronising and insulting this is to the
very people they claim to be helping. It seems that in modern Britain,
whilst racism is almost a capital offence, ageism is officially condoned.
Incidentally, anyone with elderly friends or relatives who don't use the net
but might benefit from sensible non-patronising advice about analogue
switch-off should help them access the information on
Not exactly the same topic but why do females allow themselves to be
presented as totally air-headed or vacuous on TV adverts.
SWMBO was watching "true movies" this afternoon the film had been
edited into 7-8 minute segments between which were replayed exactly
the same sequence of adverts one of which showed a woman with a scabby
kid about six years old who had stained his T-shirt with pizza
topping. As if by magic another female dressed in a pink jump suit
appears from nowhere with an "intelligent" washing powder and saves
the day - mugs of instant coffee all round leaving the woman appearing
a poor 3rd in the intelligence stakes behind the scabby 6 year old kid
and the washing powder.
Last advert in the sequence was a woman who burst into song because
she could play Lotto / HTML one arm bandit games on the internet for
20p a go.
What an empty meaningless life they must lead.
Gov ministers love giving contracts to quangos run or chaired by
their friends / relatives / children.
Every party since the war has claimed it will reduce quangos when they get
into office, then when they do they realise it's an easy and legal way to
large quantities of taxpayers money to friends and relatives.
As we don't have any anti-racketeering laws in the UK, our contractual
law is a farce and would be illegal in more civilised countries
Nepotism you know it makes sense.
And *WHAT* were your thoughts on 'oldies' when you were in your teens,
twenties, thirties - and possibly forties when you were showing them how to
use that new fangled invention called the video recorder - or even early
mobile phones? ;-)
I wouldn't mind betting that there are plenty of people in their sixties'
nudging seventies contributing to this newsgroup who wouldn't mind a pound
for every technical problem they've sorted out for people less than half
their age ;-)
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