Hi Geoff,
The 'flapper' has a D-channel all the way through it and whilst you could just poke the shaft in by only a small amount this would work fine when free-running. However, when food starts getting caught between the rubber flapper blades and the container walls the torque required to turn it increases significantly. At this point the plastic centre of the flapper really needs a good grip on the shaft hence the more that's in there the less the likelihood of something rounding off at this interface.
Mathew