I set up a new mobile yesterday, my emergency 'phone in case I break my leg while walking the dog. One of the options on it is something to do with emergency/service calls (sod's law, can't find it now) which I turned n.
We had a power cut about half an hour ago and a message cam though on the 'phone saying they were on the job and hoped to restore power by 15:30 (it's actually back on now).
How do they send a message like that to (presumably) all the people who have opted in?