I've seen moulded cardboard fibre doing the same thing very effectively - and it can be recycled. But my point was that the plastic could be removed at the checkout desk and left in the store. If enough people do that some other solution will be found.
I agree. It's very successful. Airbags and extremely good too - but they're used in unnecessary applications.
For instance, if you order a small book from Amazon it comes in a box which is too big for the book. It could be made even bigger using clever built-in folds. The same box will be used for very large books. The space surrounding your small book will be filled with airbags.
I know, having worked in packaging, that it's done so that the minimum number of box sizes have to be bought and stored. It's also so that the monkeys who do they packing don't have to make intelligent decisions, such as "which size of box shall I use?".
Viking Direct have a better system, their goods are strapped down into the box, no extra packaging is needed.
There must be many other protective packing systems, all it needs is some consideration for the planet and the future. Moulded expanded polystyrene is NOT essential.
Mary