There is certainly something wrong with that picture. You'd have to really work at it to have that happen on purpose.
You do not say whether you are using water based poly or oil based but let us assume worst case (for grain raising) situation and you are using water based.
Even if you chose not to pre dampen, let dry, scuff off the fuzz, apply finish and apply the poly, let it cure, then scuff off the fuzz the wood should be more then sufficiently sealed to halt any further fuzz rising.
The only thing I can think of that would cause what you have happening is if you were grossly over sanding the first coat.
Raising the grain is really a misnomer. The purpose of the exercise is to lightly dampen the wood and it will swell. You let it dry and the cells shrink back to their normal size. When they do severed strands of wood remain proud of the surface giving the wood a fuzzy feel and appearance. You then LIGHTLY sand or scrape off the fuzz. Sand or scrape too hard and guess what, you sever more strands and you are right back where you started from. In addition, if you sand to soon the more absorbent part of the wood, which will swell more then the less absorbent, will be, when they shrink back to size, lower then the harder less absorbent parts of the grain. You end up with a distinct grain showing through your finish, think sand stone erosion or drift wood, and you have to take the whole thing down again and start over.
Now, if you are putting on a coat of poly and letting it cure fully, then, when cured, other then the fuzz left standing at that point, there is no way for more to raise with the second coat unless you are sanding right through that first coat.The first coat of poly would be acting as the only sealer you would need.