Yep, that's how it works; if you want to screw-in a light bulb replacement, with power/heatsink/LED, it'll only be a dim bulb. For any power higher than '60W equivalent' (actually about 5-10W), a good LED replacement for an incandescent will require an entire redesigned fixture.
Strip lighting (lotsa LEDs spread out, low watts/square inch) it self-cools fine.
I have a well-made 16W LED fixture; the LED plus heatsink weighs 800 grams (a little under 2 lbs). The LED weighs about 2 grams. The LED/heatsink won't fit any lamp made for screw-in incandescent bulbs.