I'm not sure how one becomes designated as a Master Chair Maker, but apparently Bill Peck is one.
I said in a rocking chair and thought that it was the most comfortable wooden rocker I had ever sat in. That's when the lady running the booth said "Nothing personal, but you'll like this one even better. It's sized for people of your size." (Read: Short: 5'4")
She was 100% right. I felt like I was being hugged by the chair. The seat, the curved lumbar spindles, the height of the arms. Everything was just, well, comfortable.
A person of slightly larger stature (width, not height) sat in the "bigger" chair and said that she liked the seat and arms, but mentioned that the back was too tall.
The lady running the booth said that each chair is custom made. "In fact, someone ordered that chair earlier today but the back will be about 4" shorter."
I chose not to ask for the price of the chair I sat in. As comfortable as it was, I don't need it. Even though I'm sure that it would be expensive, I was afraid that the price might be something I considered "reasonable" for a chair that nice and I'd end up buying it. ;-)