I've worked on development projects for mechanical equipment and assure you that it is typical for the engineer(s) and/or designer(s) to specify what lubricants should be used and how to apply them.
I'd wager that when a chainsaw manufacturer comes out with a new saw the recommendation for what oil to use on the bar is made by virtue of NOT editing or redrawing that information from whatever documents and drawings (of an older model) were used as the starting point for the new model.
At some point between the invention of the chain saw and the production of the say you bought someone put some thought into chain lubrication. Unless and until that recommendation changes, it is probably just there in the documentation as a matter of inertia.
IOW, if you want to know what oil to use, RTFM.