Anyone any thoughts on the Worx Power Tools that tyhey would like to share
with us all.
I just bought a WX150CSL electric saw from Argos and I think it is
absolutely great. Far better than alot of the B&d, Bosch and other rubbish I
have had in the past.
Come on, don't be shy.... !!!!!
--
troubleinstore
Email address in posting is ficticious and is intended as spam trap
Personal mail can be sent via website.
They sell Worx tools in Do-it-all as well.
And Homebase.
Home and Thrifty-Link Get the Worx
The Worx light trade range will be marketed exclusively through Hom
Timber & Hardware and Thrifty-Link stores nationally from March, 2005
Developed under wraps over an 18-month period, John Danks & Son ha
finally revealed the Worx ? a new range of high-performance
high-quality power tools.
For Danks, the launch represents a major investment in its exclusiv
product range strategy, and the company?s first foray into ?big ticket
tools.
The 24-strong innovative product range is designed specifically to mee
the demands of serious DIY and light trade users whose needs ar
performance-driven. Worx was created and manufactured to Danks? ow
rigorous requirements in partnership with Positec ? one of the world?
leading power tool manufacturers and OEM for household and trade-name
power tool brands.
According to Danks? Merchandise Manager, Con Dekazos, the range fills
significant gap in its overall tool offer.
?Worx targets a market looking for outstanding performance and high-en
features ? without the top-of-the-line price tag,? he said.
Improved Ergonomics for Comfort
Claudine Judit, Danks? Category Specialist, said the range i
positioned between mid and high-end and offers excellent value fo
money to customers, with loads of features. ?Standard across all Wor
tools are unique ErgoSum design and soft-grip handle, as well as
3-metre power cable, all-ball bearing construction and high-qualitstorage cases,? she said.
The comprehensive range includes: geared cordless drills, impact hamme
drills, cordless hammer drills, saws, sanders, planers, grinders
routers and combo kits. Prices range from $79 (Portable Power Angl
Grinder) to $449 for the 4-piece combo kit (hammer drill/driver
circular saw, reciprocating saw and worklight).
Worx products have also been designed to be compatible with a wid
range of accessories, offering consumers plenty of options.
Proven Durability
Independent benchmark tests have been carried out on Worx products
revealing their superior performance when pitted against ?high end
comparable products from well-known international brands.
In fact, in the all-important lifetime and durability test, Worx won i
every case. For example, compared with a ?high-end? competitor, the Wor
800w reciprocating saw lasted more than three times as long icontinuous use, racking up an impressive 51 hours straight. Th
?leading brand? called it a day at 16 hours.
The test report also noted that the Worx saw was more comfortable t
use and more efficient, with less vibration.
Other star performers in the range are the 18v cordless drill/driver
18v circular saw and jigsaw pendulum with light.30-Day Satisfaction Guarantee
An 18v cordless drill from the Worx range
?Of course, we?re also aware that, no matter how good a product is
consumers need that extra confidence when it comes to purchasing
brand that?s completely new. So all the Worx tools come complete with
30-day, no questions asked, Satisfaction Guarantee, backed by a Two-YeaLimited Warranty for Light Trade Use,? said Con Dekazos. A full servic
agent network is also in place.
More than ?Me-Too? Products
Danks? Products Brand Manager, Cameron Macklin, said Worx represents
major move by the company to expand its exclusive product ranges i
areas where it believes strong commercial opportunities exist.
?Our strategy is to offer (exclusively through Home Timber & Hardwar
and Thrifty-Link stores) products that deliver provable benefits to ou
customers ? and a real point of difference from our stores
competition.?
Powerful Promotional Support
Stores received information about the brand in early January, with th
arrival of a complete information pack that was as impressive as th
new products themselves. Emphasising the toughness of the range, th
sales kits black plastic pouch carried stickers reading ?Do Not Handl
with Care? and ?Contents Anything but Fragile?.
A jigsaw pendulum with light ? part of the Worx range from Danks
?Worx is being fully supported in our stores with high-impact POS
material, in-store product range brochures and full specification
sheets,? said Macklin. ?Emphasis was also placed on the packaging
design to ensure that it ?shouts from the shelves?.?
Road shows will be conducted at most regional meetings, with Positec
representatives on hand to answer customers? questions about the tools.
In addition, there will be four pages of Worx in the Home Big One
Dogalogue, as well as five products included into the Home Homemaker in
May. Thrifty-Link stores will also have the option to include the
four-page insert in the Easter catalogue.
?This is a high-performance product range with genuine points of
difference and solid attributes for a market that has been neglected by
other makers,? said Macklin. ?Initiative and innovation are the keys to
driving sales growth, and we are confident that Worx will deliver
increased sales and profitability for both Home Timber & Hardware and
Thrifty-Link stores.?
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