What a charming town Ludlow is, and what a great place for a weekend break away!
Half of the town's business consists of turning pigs into tasty pork products, which the other half then sell to you through their vast network of cafes, tea shops, pubs and restaurants.
There's also a market (with hog roast) where there's an entire stall devoted to selling gaffer tape and other useful tapey products. That's a town with its priorities straight.