Here we go then ! Finally opening on Monday ....

Agreed. You will always get someone who is a serial complainer, and has to have a pop, just for the sake of it. In the seven years that we had the main cafe, without any lie, you could count the complaints received on less than two hands, and of those, probably no more than five were legitimate complaints where something had genuinely gone wrong with a customer's food, and we're all human and all make mistakes, occasionally ... :-)

Arfa

You're making me hungry, Colin ! On the photos, a 'staged' picture of the product can be a double-edged sword. I mean, how many times have you been through a well-known drive thru' and ordered a "Double Whammy Salsa Soaked Mexican Chilli Cheeseburger Special Limited Edition for This Week Only" , based on the yummy picture, and when you've got it, it looks nothing like the one that tempted you in the first place ... Always disappoints me, which takes us back to the 'first impressions' discussion.

The chip shop in my village has pictures like you describe, as does the Pizza / Kebab takeaway, and I don't think that I have ever had fare from either, that looks like the pictures !

Arfa

Very strange. It just hangs for me with IE, Firefox or Seamonkey. I was just curious to look around having followed your progress on UK d-i-y. Bob

Which, of course is what you want to do to your customers. Marketing people will tell you that, if you are selling sausages, you don't sell them on the sausage, you sell them on the sizzle - the sound they make frying in the pan and the associations that creates in the mind of the customer.

I suspect they are using stock photos - the sort of thing you will find if you search on hamburgers here:

Colin Bignell

Oh Colin, give over! "chargrilled just for you" ?? That's the sort of marketing speak seen so often now that it's a pain in the bum. Vomit vomit!!

You'll be asking Arfa to say "torn chicken breast" and "drizzled with olive oil" next. Where do they get these phrases from, I wonder? I cringe with embarrassment whenever I see them.

Name of chippy please? We might pop in there on the way home from Lewes next time.

Spot on with that human nature at its best example.

How many remember all the times you went to start your car?, remember them?..

Course not;!..

Remember the times it did NOT start betcha remember those;!....

FWIW (a) it's fine here in IE8 and Firefox 5 and (b) my traceroute ends with:

I am delighted that the burger joint is not near me. I would end up being a fat bastard in no time:-)

The reason it appears so often is because it does increase sales and that, after all, is what being in business is about.

Marketing consultants have teams of 'creative thinkers' whose job it is to come up with such phrases. I have to say that when I have provided a marketing consultant with what I thought was a perfectly good bit of advertising matter, they have always come up with something that sounds much better. Whether it represented good value for money is something I never quite made my mind up about though.

Colin Bignell

A bit like "line-caught pan fried" fish served on a "bed of French Fries".

"Our purest Aberdeen Angus beef burgers, chargrilled for your pleasure by our young buxom wenches, wrapped in the thinnest hand-made coverings lightly outlining their laviscious mouth-watering curves, ..."

Thomas Prufer

I think they all need a good smack.

LOL !

Arfa

Have you tried access via google's cache?

Ah, you've already been in then, Thomas ? :-)

Arfa

I've just put some photos up on Flickr, Bob. (New post also with address for those who have stopped following this thread).

Try

Are the punters flooding in?

Bob