"While the basic mains cables that come bundled with components do a good job of getting it the power it needs to run, they invariably lack the quality of materials and high-end construction that are required to protect the integrity of the electricity, resulting in a significant reduction in quality."
err, what do powerline ethernet extenders do to the 'quality' of the electriccery ?. PS It retails at £695 :-)
"seven lucky runners up will get an Evo3 Initium mains cable (worth £75)." Oooh. A £75 kettle lead. Crikey.