Graham
Did all this last year and would suggest:
Get Vent Axia fan calculator brochure. This alerts you to other important considerations not just those to do with Vent Axia products. E.g. the easiest way in the world to duct a fan is with crinkly hose, but, check how much this de-rates the fan based on hose length, numbers of bends etc. If you look at the cheapo shed packaged items (fan and hose, maybe light as well) you will see that the fan is rated at a reasonable throughput in free air, but drops to perhaps half this if the full length of supplied hose is used! Rigid duct is therefore recommended - plastic or galvanised.
Decide on number of air changes - plenty of suggestions for this already I see.
Consider best position for vapour outlet - near toilet/shower/bath and best position for discharge to outside.
Look at duct route through ceiling and establish length of straight and number of bends.
Check with Vent Axia brochure what effect this will have on fan performance for a given fan/duct combination.
Adjust duct and fan size to give throughput acceptable to you.
I still think there is some mileage in paying premium for Xpelair or Vent Axia stuff. Other users claimed decent life expectancy for these last year, when I did mine. Would hate to go to all the trouble and have to replace the fan unit after 1-2 years.
Consider mounting fan on absorbent pads to minimise hum and putting flexible connections either side of fan.
Once happy with fan and duct arrangement, consider controls - timer, humidistat, switching etc to suit.
HTH
Phil