That isn't a root certificate, it a "faked" certificate for wattsup that has been issued by an untrusted root CA.
Common Name: wattsupwiththat.com Subject Alternative Names: wattsupwiththat.com,
The true certificate for wattsupwiththat.com is as follows
Common Name: wattsupwiththat.com Subject Alternative Names: wattsupwiththat.com,
Given that you managed to export the wattsup cert, you should be able to see the "chain" of certs including the BitDefender "fake" root-CA certificate, if you can export that too, you should be able to import it as a trusted root CA into firefox, then it will trust it ...