There is a new article up on the Construction Marketing Blog
http://www.constructionmarketingblog.com entitled Construction
Marketing - Advertising.
The article talks about contractor's use of yellow pages ads and
newspaper ads. It has instructions about what to do and what not to do
with your advertising.
Most builders in the yellow pages simply have a "business card" style
ad, which is not very effective.
Read more of the article at <a href="http://