There is a new article up on the Construction Marketing Blog http://www.constructionmarketingblog.com entitled Construction Marketing - Advertising.
The article talks about contractor's use of yellow pages ads and newspaper ads. It has instructions about what to do and what not to do with your advertising.
Most builders in the yellow pages simply have a "business card" style ad, which is not very effective.
Read more of the article at <a href="http:// www.constructionmarketingblog.com">Construction Marketing</a>