North East accounts for 28% of the Brazilian population and is
> responsible for only 14% of the GDP. So, why, today it is so important
> to the Brazilian Economy?
>
> North East of Brazil is the fastest growing geographical location in
> the =A0country and here is why:
>
> The North East Region had the highest growth in production and
> employment much above national average. Whereas the National average
> for growth in 2009 was -0,1% the growth in the North East was 1,5% and
> National employment average in 2009 was 0,95% and 2,52% in the North
> East of Brazil. The effects of this have made the population of the
> North East Region has become a great consumer and retail has increased
> dramatically. The average income has been growing 7,3% annually since
> 2003 while the national average is 5,1%. The national growth for car
> sales between 2003-2009 was 87% while North East climbing to 107%, the
> national average growth of total commerce between the years of
> 2003-2009 was 66% and a stunning 97% in the North East.
>
> Today, most of large corporations and companies from the South of
> Brazil are racing to get a piece of the market in this region of the
> country while European investors have been enjoying the lucrative
> results for more than a decade now.
>
> The main reasons for this fact were the numerous investments in the
> Infrastructure and Industry sectors.
>
> MARANH=C3O
>
> R$5,2 BILLION for the expansion of the Alumar Refinery, Alcao
> R$240 MILLION =A0for the expansion of the Itaqui Port
>
> MARANH=C3O & PAIU=CD
>
> R$6 BILLION =A0for Suzano Factories
>
> PIAU=CD
>
> R$5,4 BILLION for the TransNordestina Railroad
>
> CEAR=C1
>
> R$423 MILLION for the expansion of Pec=E9m Port
> R$4,5 BILLION =A0for the relocation of S=E3o Francisco River
> R$9 BILLION in infrastructure projects, upgrades and works for the > 2014 World Cup
>
> PARA=CDBA
>
> R$2,1 BILLION for expansion of the BR-101 Highway
>
> PERNAMBUCO
>
> R$8,7 BILLION for the Abreu & Lima Refienry
> R$2,9 BILLION Saupe Industrial Complex
> R$981 MILLION Saupe Petro Chemical Plant
> R$500 MILLION for the Novartis Factory
> R$310 MILLION for the Sadia Factory
> R$280 MILLION for the Perdig=E3o Factory
> R$100 MILLION Kraft Facotry
>
> SERGIPE
>
> R$20 MILLION Estrela Factory
>
> BAHIA
>
> R$1,9 BILLION North East - South East Gas Pipeline
> R$3,5 BILLION Landulpho Alves Refinery
> R$50 MILLION Expansion of Nestle Factory
> R$50 MILLION Votorantim Cement Factory
>
> Interesting Facts.
>
> Salvador Bahia.
>
> The largest residential development in the country is located here
> where 2,200 workers labor 6 days per week. 5 years ago there was
> nothing but weeds growing here and now there are shopping malls,
> universities and many many residential condominiums. 18 towers are
> erecting with at least 16 floors each and 64 apartments. In less than
> one year 1000 of the 1138 apartments where sold off-plan with prices
> ranging from R$ 420,000 to R$ 1,1 Million.
>
> Conclusion.
>
> Thus, as we have given a green light to all institutional, private and
> corporate investors 6 months before world's top 50 banks for Brazil we
> are now giving it yet again to all investors interested in investing
> in the North East of Brazil Region.
>
> The market is there, go get it, get to know the place, mentality,
> culture and innovate. There are many opportunities open and many
> services & products that do not exist as of yet !
>
> A bit more about the Fortaleza City Region.
>
> The PROs.
>
> By now, most of our readers know that this location has the great
> summer climate ( about 300 days annually), is the host to the largest
> South American Water Park ( Beach Parkwww.beachpark.com.br), largest
> city in the region ( over 3 Million pop ), has direct flights from
> many US & European locations, is the most proximate to them, had the
> highest economic growth in the entire country in 2008 (6,4%), =A0there
> still is over 160,000 unit housing deficit, super popular as domestic
> tourism destination and is a long time favorite with most Europeans as
> well, kite surfing Mecca (second on the planet according to
> professional athletes), is the World Cup host City, 2013 Confederation
> Games to be hosted here (rehearsal for the cup), is a huge tourist
> magnet, yadda, yadda, yadda, blah, blah, blah...............
>
> Here are some additional points:
>
> Some of the best infrastructure in North East Region.
>
> Consuming beast when it comes to imported/luxury cars, clothes,
> electronics and anything imported. People here are shopaholics and
> show-offs and they pay premium.
>
> Less corruption. More investor friendly.
>
> Headstrong government that fights for the State of Cear=E1. Governor Cid
> Gomes is one of the best things that has happened to it in over a
> decade. Has improved the place and secured much Federal assistance. >
> Great Security measures with hiring additional police forces and
> acquiring large volume of vehicles and technology for their use. >
> I consider Fortaleza City today as Rio de Janeiro #2 in growth,
> popularity and overall rankings with less violence, crime and chaos. >
> Calmer, much calmer than most large urban coastal cities. Ranks below
> number 10 on the national list of crime levels.
>
> Education here has improved tenfold in the past 10 years. Medical,
> Legal and Technology fields are =A0not only wide open but there is a
> very increasing demand for these professionals. Meaning, the job
> market for trained, educated professionals is here and it helps many
> persons in relocation to this part of the world.
>
> As far as real estate investments are concerned the time terms are
> usually shorter, ROIs are higher and the risk levels lower than most
> of the North East Region of Brazil. This market is much more
> accelerated than any other large city in the area. I guess this would
> be the reason why all of the main real estate and construction
> companies from other parts of the country are either already here and
> carrying on everyday business as well as others well on their way. >
> Rental market is out of proportion. It is much, much better than
> everyone writes, much better than any article you may have read. This
> is intended for property owners & investors of course. If you are
> tenant you are, well, out of luck.
>
> The tourism market this year has caved in, literally. The supply could
> not meet the demand. Fortaleza City has received over 2 Million
> tourists this New Year's. These were national tourists and foreigners
> alike. That number might even be underestimating the situation. We did
> a little market testing and research. =A0In end of October we were
> looking for hotel, resort, inn, flats and apartments for our friends,
> clients, guests, family members etc...The prices hit the roof, no I am
> wrong, went through the roof. You would have to pay 50% - 100% more
> than in 2005 if you were looking in this period of the year to reserve
> anything between 1st of December all the way up until 1st of March. By
> the time end of November has rolled around 99% of options were gone.
> Now you would have to pay double and triple. This is including beach
> front rentals all the way 90 minutes outside of town.
>
> Regular residential rentals from R$500 - R$1000 usually require 24 -
> 36 month contracts. You would be very lucky to get a 12 month one. You
> will have to additionally pay condominium association fees and even
> sometimes have a co-signor.
>
> The phone conversation with the agent or owner will not last 5
> minutes. They have a long line of interested parties.
>
> Contract terms for the R$1000 - R$2000 per month range are not much
> different and the demand is only about 15% - 20% lower.
>
> All of the new jobs being created, all of the companies relocating
> employees, international immigrants and all of those new laborers who
> don't stop migrating to this city have caused this situation. Also,
> the population is multiplying as always. The situation is growing like
> a body builder on steroids.
>
> It will take you a whole 90 days to rent out your apartment for 24-30
> month terms and a hefty, healthy monthly price, if that long.
>
> The CONs.
>
> Mostly social problems that do not affect investors who do not plan on > residing here.
>
> Untrained, language limited work force. The tourism industry suffers
> the most in this instance. Even though I have seen great improvements
> there is still much, much work to do in this field. If I have been
> living here for over 6 yrs ( min 9-10 months annually ) and =A0still
> have complaints and have not gotten used to the service there is
> something wrong with this picture.
>
> Illiteracy is very high. Distribution of income is still bad. Security
> is not up to par when comparing to US or Northern Europe. Public
> schools are a nightmare...until you get to University level where
> public schools are of the highest results. Roads could be bit better
> than I currently like and public transportation (rail) needs a
> complete overhaul. Do not blame me for saying this but Chicago being
> my hometown I do miss some of those "luxuries". All of these issues
> are supposed to be taken care by the time 2014 World Cup comes around.
> This remains to be seen but social problems normally take years if not
> decades to resolve.
> Is
> Martin Gajewski Junior
> Offshore Investment Consultant &
> International Property Broker
> 55-85-8811-0900
> 1-708-354-9688
> 55-85-3264-8155
> 55-85-8822-0500
> skype: brazilrealestateformatting link
> Please join and enjoy our free consultation & reference guide to
> business and real estate focus at :
>
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Is this like a market-focused culture? If so, that seems like the wrong way to go about people/society/earth. Sure, we could use 'products and services', but they don't seem central to our existence, especially when they are not created out of need, but out of some corporate CEO's ass. By the way; it is said that necessity is the mother of invention, not competition. Competition also seems like a flawed premise by which to conduct our lives.
"...if the aim of economic activity is to produce ecologically sustainable increases in the overall human standard of living, GDP is a perverse measurement; it treats loss of ecosystem services as a benefit instead of a cost. Other criticisms of how the GDP is used include..."
"...like the Genuine Progress Indicator, [Gross National Happiness (GNH)] refers to the concept of a quantitative measurement of well- being and happiness. The two measures are both motivated by the notion that subjective measures like well-being are more relevant and important than more objective measures like consumption."
-- Both quotes from Wikipedia