The ones I can recall look like circular lumps/bumps of reflective paint glued to the road surface, but that's not in a snow plough area. They came up in conversation when I was out there one time, and one the the yanks said they're to help the blind drivers feel their way along the right lane;-) They don't do a lot to help sighted drivers, as they're usually dirty enough to blend into the road surface, and not at all reflective.