I'm not a football fan. In fact I can't stand it. "The muddied oafs at the goal" etc.
The frenzy to sell anything world cup related is simply bizarre.
Yesterday in Morrisons I saw 'world cup pizza'. A 14" pizza with pepperoni arranged in a St George Cross!
This morning in B&Q was the ultimate - world cup garden gnomes! Plastic gnomes wearing Ingerland football kit. The mind boggles.