If you look it up in the dictionary you find....
A type of cyborg in Star Trek that devours everything in its path. Companies
that dominate their field are called Borgs, and Borging is the verb. See
A) the alien life-form in Star Trek: The Next Generation
that travels in those big cubical-shaped ships,
"Resistance is futile, prepare to be assimilated".
B) a weak pun on the above, and acronym for "<B>ig <O>range <R>etail <G>iant",
originally a reference specifically to Home Depot, now generalized to
any of the 'superstore' outlets -- e.g.e 'the blue BORG', meaning Lowes.
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