This is a long response as I just helped a couple of friends of mine look at this very subject with the very company in question about 3 years ago. Here are the salient points I remember.
Don't think you will be your own boss if you own a Woodcraft or any other successful franchise for that matter.
I have known the players here at our local Woodcraft for many years now, and the amount of $$ is staggering to get in, certainly the numbers floating around here at 400K level are correct. From what I understood when the local joint went up for sale, WC has it all mapped out for you.
This is what I got from some of the folks that looked into purchasing our local franchise. I wasn't there, but these guys are pretty straightforward individuals.
Price for the franchise and required store size are based on population of the area where you want to start the business. Certain stock items are mandatory and you will carry them at all times, even if they are slow movers. This keeps a familiar appearance of a WC store, no matter where it is located. Items that are purchased by the home office that they feel should be in the store are purchased by them, sent to you, and billed (they don't ask). Their sale and ad merchandise and timing will be yours, too. Only a certain amount of "outside merchandise" is allowed, so you shouldn't think it is your store to stock with the items you find.
And apparently the folks at WC are upfront about the $$ requirements. They told the guys that were looking at the franchise that they needed enough additional income and savings to hold on for about 3 years or so until it was up and running correctly. 3 years income!! Then they could pay themselves a nominal salary. It seems the real income starts when you open your second store (no kiddin').
And me speaking as an employer, if you haven't managed, hired, fired, paid, scheduled, or trained employees, you are in for a real shock. In your mind you are thinking you will find a retired craftsman, some old German guy (OK, that's my dream) that would do the job for the love of woodworking. Check out the feedback you get when you tell that cranky old sombitch to do something he doesn't want to do. Or take a look at the youngsters working in Home Depot... even the good ones are most green as gourds. These will be your affordable labor to fit your business model. Solving benefit disputes, working around sick time off, personal time off, employee infighting, bad/childish behavior from full grown men, overtime pay, meetings with your state unemployment commission... if you haven't done these things you should really take a crack at that first as a manager or asst. manager somewhere to get a feel for it.
Our local store survives by hiring well meaning retirees that have at least one income, and sometimes 3. We are in a military town that had
5 bases for 60 years, so we have a lot of retirees looking for something to do that are more interested in keeping busy than making a career mark after retirement. Perfect for WC. But I don't know what the talent pool would be like where you are.
And I agree with Swingman on his keen observation.
I sent a buddy of mine opening a small custom shop over to WC to buy his tools. Pricing wasn't that good, the people weren't that knowledgeable at WC, they didn't have all the stuff he wanted. So, we talked about it, and he went to Amazon where I thought he should have gone in the first place. He bought his Jet cabinet saw, Jet 15" board planer, Jet 6" jointer, Jet 16" bandsaw, Jet monster dust collector, and a pile of accessories and he got some free promotional goodies from them (a Bosch router and a router lift for one!). Shipping was free. It was shipped to his door. He saved about $2600 at Amazon over WC. WC was higher on all the tools, and he had to pay taxes on his purchase locally. On top of that, WC charged for delivery of EACH tool, not just a large truck and mover rental.
Needless to say he was thrilled things didn't work out for him at WC since he saved a pile of money. The only reason he went there in the first place was that he felt like he was supporting our local economy. (A civic minded chap.)
I don't buy anything at WC anymore. I buy all the disposables and tools I need on the net. Our local store is hurting for that very same reason as I am certainly not alone. And it has not gone unnoticed by me and many of my cohorts (including one that works there) that a lot of the merchandise in WC is the same as in *gulp* Harbor Freight. Different packaging, but the same product.
If it were me, I would try something along the lines of developing a new skill. While you have income, take some furniture making classes and invest in some top notch tools. If you want to get into woodworking as a profession, you need to learn how to do a lot of different tasks very rapidly, and that takes practice. Do that while you have income and no employees.
Whatever you do, good luck!
Robert