I've seen the ads and promos. The whole concept of Festool kinda
flies in the face of the widely held belief (in this country) that you
can't sell a product unless it is a cheap Chinese POS marketed at
Wally World. Seems the Stanleys and B&Ds of the world are more
interested in repeat small profits on mass volumes rather than
reputation and more profit on smaller volumes. Ah, gotta love those
publicly traded US corporations and their idiot boards when they ride
another brand name down the tubes.
I've looked at the Festool product line in person, but have used none
of them. They appear to be very well constructed. Heavy gears and
housings. The Domino stands out as the most uniquely valuable of the
lot. The saw is kinda gimmicky for my needs, but the homeowner who
doesn't need a table saw or the lightweight professional in the field
would likely find it more valuable.
Also, Powermatic/WHM Tools is now sponsoring a new series on PBS
called the Woodsmith Shop. The first episode air in my area was today.
It was uneven and the hosts stilted. The show was about tuning
bandsaws, yet I found it rather ironic that they chose a blade with a
bad weld to use while filming the show. It about drove me up the wall
whenever they powered it up. Either they're just getting their sea
legs, or it needs a new producer that isn't also a CEO.
So to wrap that back around to Norm, they have a winner in him, and
B&D had better watch it lest WMH Tool Group outbids them as a sponsor.
It could prove to be a crippling blow to Delta.
Well hell, that's no problem, Leon. As long as some semblance of
quality remains. I have noticed that the castings for the
Jet/Powermatic bandsaws and such are exactly the same. Different
color and accessories. And better QC than Delta has managed thus far.
Well, thanks for the link, but the implication that we are "too lazy"
to surf the web looking for obscure critiques which may be real or
imagined is rather impudent. Many here work and access the net in 30
second spurts; not everyone is a retiree who has all day to surf for
referenced trivia. Nor is it a classroom where research is a
constituent element of the graded curriculum.
That aside, I about choked when I saw the site. On that point, you are
correct. The lowest common denominator apparently reigns supreme.
Not at all.
It appears that WMH is trying to create several distinct brands.
At first glance, I can see them positioning Powermatic as the top end,
Jet as a serious hobby to small-shop pro, and Performax to a the
portable, contractor market, maybe with some entry level stuff.
Notice that the Performax drum sanders are renamed to Jet, and do not
remain with the portable tools.
To me, this seems like a rather logical brand rearrangement, rather than
evidence of "racing to the bottom".
It all makes a lot more sense to me than General adding "International"
to the name plate or Delta adding "Shopmaster" to the decal. More often
than not people totally missed the added word and considered them the
real deal, rather than a lower-end alternative to the flagship brand.
I don't see it that way, at least now with General. Most anybody that's
doing research online has some knowledge about what they want and are just
checking out the differences in function, details and price. Considering
what most big iron costs, people are pretty particular about what they buy
and don't usually pull the trigger at the first product they see. It's
pretty obvious when you see the price discrepancy difference between General
and General International that there's a distinct difference between the
two. That's plenty of information for someone to dig deeper for additional
And as one who has been through it, you are right, statistically
speaking. When a company does not clearly differentiate between their
various lines, blurring occurs in the market place. The ususal
outcome is that the top line suffers damage. This also happens to be
where the margins are usually highest and where the firms reputation
The big box junk at the bottom of the totem pole gets placement in the
home centers based on the reputation of the firms top line. But
margins get squeezed by the 800 lb. gorilla. You're not making any
money, but the volume is growing to the point you have to have it.
Then someone comes along and offers the gorilla a similar product for
a penny less and he gives them your shelf space. But by now, folks
are beginning to doubt the quality of your top line, so you have
trouble across all the lines.
The best strategy is to completly separate the lines with absolutley
no link bottom to top.
You could be right, but I think it depends on how one looks at it. When you
buy from a car dealership, there's products for the thrifty person and the
person with large quantities of disposable income. As with most companies.
Only difference on a website is that the printed word doesn't register in
the mind nearly as fast as the visual image and that's where the internet
falls down ~ at least for now. Don't forget, the internet is barely twenty
years old and old farts like us have to reorder our thinking to prevent
falling into the online pitfall of instant gratification. I wonder if kids
who have grown not knowing any period when the internet did not exist have
the same trouble we have?
There is a range, but did you ever notice that Toyota and Lexus cars are
sold from different properties? The same goes for Infinity and Nissan.
Scion, as a newly created "hip", but lower-end brand, is sold by
specific folks, in a specifically decorated "dealership within a
In Houston it is not uncommon to see Cadilliacs and Buicks side by side on
the show room floor. For a while the closest Cadillac dealer had Cadillac,
Buick, GMC, and Hummer.
More so with American built cars you see a mix of the product lines.
The point, variety to offer the customer. Competition if fierce in Houston.
The more you have to offer the more likely you will sell something.
Keep in mind also that many brands have closely tied relationships.
Mazda and Ford build products for each other, Toyota, Suzuki, Isuzu,
Chevrolet, and Honda have all built for each other at some scale. Several
years ago the Chevy Nova was built by Toyota. Honda purchased the original
Passport from Isuzu but oddly Isuzu did not build that vehicle, Chevrolet
built all of them, The Blazer, Rodeo, and Passport.
<<There is a range, but did you ever notice that Toyota and Lexus cars are
sold from different properties? The same goes for Infinity and Nissan.>>
When Acura was introduced into this country, the existing Honda dealers had
first crack at the franchises, but there was a catch: the Acura dealership
could not be located in or adjacent to the same town as that dealer's Honda
facility. So, for example, Schaller has a Honda showroom in New Britain but
had to locate their Acura store in Manchester. I'm sure they would have
preferred Morande's location, but it wasn't allowed.
To e-mail, replace "bucketofspam" with "dleegordon"
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