I paid about $50 including tax and shipping, so a buck a bit. Or eight bits per bit for those colonial money history buffs.
Overall, they are inline with typical "Made in China" products. They work, but don't expect perfection. On the positive side, the carbide is very close to normal thickness and is brazed on cleanly. No rust on shafts. Sharpeness is "so so" based on subjective comparision to Amana, whiteside, etc. Comes with a basic case not particularly well made but serves the purpose. Nice labels.
On the negative side, one roman ogee bit had a very small nick on one cutter which left a small ridge. Since it was only on one cutter yet still left a ridge that begs the question if the two cutters are aligned. Another negative is that the bearings are not as smooth and tight as brand name bits. I noticed some small vibration of the wood resting on the bearing when the cutter slowed to a stop.
Would I buy another set? Sure.