"Using LEDs endows the light with a long life and a hefty price tag."
They're not joking:
"The first versions are set to cost $60 (£37)"
Who in their right mind will pay that? Idiots. Here's the kicker: 60 and 100W bulbs are banned, 40W will be banned in 2014. Will the price of the LED bulb come down to the price of indies by then?
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