I don't mind too much about that little 'deceit' as long as the extra power doesn't lead to premature lamp failure, preferring to presume it's just a consequence of designing a lamp that meets its legal obligation to emit 1500lm 'minimum' at the low end of the "harmonised 230v fiction" tolerance range when run off a 240 to 245v 50Hz mains supply[1] and therefore, emitting some 1800lm[2] as a consequence.
Of course, I could be totally wrong, in which case HB (or their supplier) are risking prosecution for selling goods "Not as described".
[1] I've noticed this 'actual' versus 'claimed' wattage discrepancy on LED lamps for over 5 years now. Every single LED lamp I've checked has shown this 15 to 20 percent higher than claimed wattage measurement effect which I've concluded must be a consequence of testing a 220 to 240 volt rated lamp on a 240v supply. [2] Theoretically 1875lm if we ignore the effect of higher temperature on the LEDs' efficiency.