It was interesting to see an advert on TV earlier: 'Eat balanced', showing the highly glamorised ideal of beef cows grazing on green pasture with the commentary telling us they will be eating plants that we can't eat that is just grown with rainwater ...
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and eating it (meat) is a good source of vitamins (and it displays B12 on the screen) but with no pictures showing the bulk of the animals that never see grass (esp worldwide), are fed on soy from devastated rain forests and bolt gunned in the head and their throats cut?
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Hardly a 'balanced' view of the whole process is it and no mention that 70% of the B12 that is made is fed to livestock so that we get some from it when we eat their flesh (when it would be better for
*us* to eat it directly).
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"Where else can I get vitamin B12?
If you?re cutting out meat, fish, dairy and eggs you can get vitamin B12 from:
Fortified foods (e.g. yeast extract, some breakfast cereals, some plant alternatives to milk and milk products). Supplements."
Ah yes, 'supplements', like the ones we give to the livestock?
And if you can get it from elsewhere, why would you kill an animal to get it, and no mention that many people (so meat eaters) are B12 deficient in any case?
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Look deeper into the 'campaign' and it cites / references a counter attack against veganism, a group of people who simply don't want to cause pain and suffering to animals? Who on earth would 'push' the continuing pain, suffering and exploitation of innocent creatures who don't want to die? Oh, that's right, those purveying the stuff who are now panicking.
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"Food Advisory Board members ensure they practice in line with their associated professional codes of conduct, including: HCPC Standards of Conduct Performance and Ethics, BDA (British Dietetic Association) Code of Professional Conduct for BDA members, the Royal Society of Biology, the Royal Society of Medicine, the Learned Society of Wales and the Medical Defence Union."
I *think* this is the same BDA (along with the ADA) ... who state:
"British Dietetic Association confirms well-planned vegan diets can support healthy living in people of all ages"
'Well-planned' = 'balanced' of course but with no mention of *having* to exploit animals to do so.
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So we are back to the exact same thing as the big tobacco companies of the early days, pushing their product as being 'good for you' and cool adverts with cowboys and film stars smoking when anyone with some common sense would know it to be bad for you.
I do get it though, if you have been brought up and so conditioned / de-sensitised to the rights / feelings of innocent animals that we exploit for no good reason (we don't *need* to eat animals to survive, lions don't have choices or access to the supermarket and at least lions have the teeth and digestive systems to do it) how you might want to carry on doing it.
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The meat and dairy industries have just poured £1.5M on this campaign (and time will tell if any of it was our money, like the £500M the Gov spent of our money pushing milk a while back).
I wonder what vegans themselves are trying to 'push', other than not exploiting animals?
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Cheers, T i m