OT Lidl advert

Woman complains that at the point if sale that the wine tastes like mouthwash.

Lidl send her to the vineyard where she proclaims the wine taste fantastic.

What message should we take from this advert?

i) The woman is lying when face to face with the vineyard owner? ii) The wine doesn't travel? iii) The French serve up the good stuff to visitors and buyers but ship the rubbish to the supermarket?

I wonder which highly skilled foreign worker in the advertising industry thought this one up?

Reply to
alan_m
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Basically that somebody in their distribution chain is necking the good stuff and refilling the bottles with mouthwash. Brian

Reply to
Brian Gaff

I want to know what brand of mouthwash she buys, if it tastes like wine :-)

Reply to
Nightjar

When we did a wine tour in Marlborough, NZ, they said that they had stopped shipping wine in bulk to China because they found that the was a lot more Marlborough wine being sold by the distributor than they had shipped.

A lot of money to be made slipping a bit of cheap low grade wine into the bottling plant.

Cheers

Dave R

P.S. we are tending to top post when responding to Brian to make it easier for him to screen read. Should we perhaps top post all the time to make the other content more accessible? Or is this just a bit too much OE?

Reply to
David

Grand Cru sounds very 'grand' eh? until you find it's the lowest of four classifications for chateaux in the St. Emilion region.

Reply to
Andy Burns

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