"Since you're here ...
... we have a small favour to ask. More people are reading the Guardian than ever. But far fewer are paying for it. And advertising revenues are falling fast. So you can see why we need to ask for your help. The Guardian's independent, investigative journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters - because it might well be your perspective, too.
If everyone who reads our reporting, who likes it, helps to pay for it, our future would be much more secure. You can give money to the Guardian in less than a minute."
Obviously no one likes their reporting or is prepared to pay for it, and no one want to advertise with them either.
Oh dear oh dear.
Perhaps they can get EU funding...