Well it did catch on - just by the time it did it, it was the version in the 386 that was being used...
Memory management was not that different between them, although the 386 had the massive step forward of the "granularity bit" in the descriptor table gate entries that allowed you to indicate that the base and limit P words were to be interpreted as multiples of 4K bytes instead of 16 bytes. That opened up the possibility of defining a 4GB flat memory segment.