Generally pretty simple...
#1 - Resolution to ideally match your source, eg, if laptop XGA (1024x768) or WXGA (1280x800 etc).
Having the two different can get tedious re WYSINWYG in terms of your lapto p screen and the projected screen and realise the bigger the image the chun kier the pixels get.
Also realise "downscaling" such as 1024x768 shrunk down to 800x600 can be p retty awful - so go by genuine resolution rather than any tricks with your bar charts etc.
#2 - Display technology re LCD DLP etc
Simpler technology can be cheaper re capital & bulb consumables, but poorer image quality.
#3 - Brightness is a huge factor
Bright image in a daylight lit room is still expensive, reasonable image in a darkened room much less. This directly affects size / cost / bulb price & longevity. Simple projectors use a cheap bulb, not so good colour, low lu mens and reasonable life (even LED projectors) - step up to high lumens and the BULB will cost more than the cheap projectors and has a short life.
#4 - Size/Weight/Noise
Ultralight compact LCD Daylight SXGA is going to cost a lot more than a che ap LED unit, but is a different market.
Read the Amazon reviews carefully and consider the actual usage.