They surveyed customers to see if the had noticed any difference in their electricity supply during the trials. Nothing to do with individual customers bills.
The quoted potential savings, equivalent to £X per customer over a 20 year period, are those associated with the cost of not building (or defer building) extra capacity in both generating and distribution to cope with peak load. They balance loading by constantly monitoring and automatically switching in/out transformer taps at sub-stations. It seems, in part, to be about reducing/balancing instantaneous changes in demand at peak times and relied on new more accurate instrumentation and minute to minute adjustments/control at sub-station level.