I think the 20,000 hours was referring to what they had acheived in the lab, not what was commercially available at the moment.
Discharge lamps don't like being struck (fired up when they start). The lamp itself lasts longer the less it is turned on and off. Leaving it on may cause heat related failures in other parts of the projector, but the lamp itself will have max life if left on (assuming it is cooled correctly and the fans keep working).