I sometimes need LR44 button cells. You can buy Boots own brand for £2.99 for one, or two Duracell (from Boots) for £4.30.
These are obviously ridiculous prices, so I would order 10 from (or through) Amazon for £6 or so.
Recently I bought a card of 10 Suncom brand from a local hardware store for £1.99.
I fitted a couple into two analogue clocks; the first one has just failed after three months, which is the time the Duracell ones last.
So, *sometimes* cheap, unknown brands are good value.
Here endeth the lesson.