I've bought JCB alkaline AA and AAA cells for several years, from Home Bargains which have given generally good service. Almost everything needs more than one, so the rule is to swap the lot when new are needed- except I had a 3 cell torch die much sooner than I expected and rather suddenly, so I decided to check the cells individually.
One cell showed zero volts, the other two showed a good voltage. Since then I have found exactly the same thing, with the same cells, in other items - one of the set of multiple cells has failed. Once the dead cell is the only one replaced, the item goes on to give good service.
Is this sudden cell death for alkaline cells normal?